Last week, the results of a major new study from Oxford University scholars surprised a lot of people. The experiment — carried out in partnership with eHarmony over the course of a decade — concluded that British online dating still falls back on traditional gender roles. One of the study’s findings even stated that men were 30 percent more likely than women to make the first conversational move, and — perhaps more surprisingly — that when a woman did message first, men were 15 percent less bothered about replying that is: they literally just didn’t reply. Whether or not this comes as a surprise to you will probably depend on who and how you date. It’s certainly interesting data from a society that seems to consider itself progressive and equality-friendly, rightfully or not, but it doesn’t really provide the full picture of the UK’s dating landscape in — nor, I think, would it claim to. This is because eHarmony caters to pretty specific needs.